Tilly’s TV contains over 70 channels, Many of these channels are generated by some of the most popular brands that Tilly’s sells, including Nike, Hurley, Adidas, Volcom and Billabong, to name a few. Each video drives a set of related products while you watch.
You don’t have to be a Jeter fan, a baseball fan, or even a big sports fan to appreciate this spot Gatorade produced. The reason this video gave us chills, was due to something a lot of companies forget to add; we like to call it “The Human Factor”. By showing Jeter, who in himself is a brand, as approachable, audiences of all kinds were able to connect.
Here’s our founder Nick Ghirardelli presenting his app “Hooked” at TechCrunch Disrupt. Hooked allows you to block yourself and your friends from social media sites for a set time or elect to pay $1 to get access back.
With the realease of the iPhone 6 Plus version, it’s easy note that the trend to create a large screen is mostly due to the massive rise in mobile video viewing. What that means for your brand, is that creating a compelling video should be tailored to that ~5” screen size. Too often we see brands trying to create a Game of Thrones style ad spot, while all that detail would look great on a 60” screen, most of your viewers are not going to be consuming your content on that large of a screen.
Start thinking about mobile video and how you can shoot your piece for a small screen size. Check out the Duck Tron Video above to get an idea of what we’re talking about, enjoy!
Filmzu’s co-founder Nick was asked to speak at the 2015 SXSW Panel on Startup Mistakes. It should be a lot of fun to hear about all the things they did wrong, and all the good lessons that came out of it. If you have a minute, please vote to see him and his awesome panel of other founders speak at SXSW next year.
Pretty cool new app from the Zuck & Co. camp
We’re posting our favorite commercials from the Emmy’s tonight…the Netflix ad was pretty solid-we’ve all been there buddy.
In our obsession with “engaging” our “audience” in “real-time” with “targeted content” that goes “viral,” we are driving people insane.
Here are the most memorable ad campaigns of 2013, according to creative experts and Forbes readers.
How filmmaker Casey Neistat removes all obstacles to moviemaking.